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Digital Media Analytics
Earned Media
COURSE DESCRIPTION
Description:
This course introduces the basic rules of thinking like a social media analyst. Students will learn how to transform the world of social media from words and actions into numbers by using the “tabular format” approach. Students will also look at how to compare, contrast, and relate variables to get at potential predictive models.
By the end of this course, you will be able to:
- Understand and describe what earned media is, what its strengths are, and how it differs from other forms of social media content
- Describe sources of earned media and different earned media strategies
- Evaluate earned media produced by organizations
- Evaluate the benefits of social listening
- Identify effective social media listening tools
- Improve your online presence by collecting and analyzing earned media
- Explore how brands use social listening to improve their message
- Analyze earned media from Twitter hands-on
Course topics:
- Understanding earned media
- Earned media strategies and content planning
- Social listening: what it is, why it matters, how to incorporate strategy and tools
- How to get earned media
- Earned media strategies for content marketing plans
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
SECTION DETAILS
Course Section
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Register a Group
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Course:
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1350 133-00
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Term:
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24FY
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Section Number:
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1
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Schedule Number:
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27342
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Instructor(s):
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Jieyeon Kim
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