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Digital Media Analytics
Paid Media
COURSE DESCRIPTION
Description:
This course looks closely at how social media campaigns reverberate back onto websites. Students will learn more about various ways in which websites can be used to capture the buzz in social media if things are properly tagged and tracked. Students will also discover the richness and depth of the data provided by Google tracking, and how you can enable your site to track data through Google Analytics.
By the end of this course, you will be able to:
- Understand and describe what paid media is, what its strengths are, and how it differs from other forms of social media content
- Describe the benefits and value of paid media
- Understand how Google ads are structured, and how ad delivery works
- Understand how Facebook ads are structured, and how ad delivery works
- Select an ad objective based on your business goals
- Create Google and Facebook campaigns, ad sets, and ads
- Manage permissions, payment history, and payment methods
Course topics:
- Paid media strategies
- Google ads metrics
- Interpreting Facebook ads
- Understanding Twitter ads
- Understanding YouTube ads
- Creating effective ads
- Using keywords
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
SECTION DETAILS
Course Section
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Add to Cart
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Register a Group
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Course:
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1350 128-00
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Term:
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24FY
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Section Number:
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1
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Schedule Number:
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27335
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Instructor(s):
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Jieyeon Kim
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