IMPORTANT INFORMATION - PLEASE READ - WINTER RECESS
Purdue University Online will be closed for the Winter Recess beginning Friday, December 22, 2023, until Tuesday, January 2, 2024.
Please plan ahead for your online needs. We encourage you to make sure that you can access your course materials prior to December 22nd.
Limited support will be available during the Winter Recess.
If you do have difficulties during this time, please email
noncredit@purdue.edu.
Please be aware that our registration system works best when you are using Chrome. If you receive an error, please ensure you are using the most up to date version of that browser. This error may occur during the payment step of the registration process.
Digital Ready Businesses
a. Package Bundle
COURSE DESCRIPTION
Description:
Claiming Your Bubble: Learn how to claim your bubble and identify multiple management/claiming bubble platforms, such as map platforms and review sites.
Planning Your Website: Learn how to create an online presence by learning key concepts, formats and content considerations by understanding what goes into planning and designing a website.
Introduction to Email Marketing: Learn how to reach customers’ inboxes by learning the basics of email marketing, key terms and essentials.
Email Marketing Analytics: Evaluate your email reach by understanding key indicators regarding email marketing, including conversion and ROI.
Social Media Introduction & Platforms: Find out how to identify the platform or platforms most suitable for your business by learning what social media is, what is available and how it differs from other digital platforms.
Social Media Plan & Content: Learn a six-step social media planning tool, benefits of social media and best practices regarding social media content.
Social Media Analytics and Marketing: Evaluate your reach and paid marketing by learning analytics key terms, Facebook Insights and ad campaigns.
Business Intelligence: Learn the basic concepts behind artificial intelligence and what steps your business can take to take advantage of this technology in the future.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.