IMPORTANT INFORMATION - PLEASE READ - WINTER RECESS
Purdue University Online will be closed for the Winter Recess beginning Friday, December 22, 2023, until Tuesday, January 2, 2024.
Please plan ahead for your online needs. We encourage you to make sure that you can access your course materials prior to December 22nd.
Limited support will be available during the Winter Recess.
If you do have difficulties during this time, please email
noncredit@purdue.edu.
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Digital Ready Businesses
b. Social Media Bundle
COURSE DESCRIPTION
Description:
Buy 2 get 1 free – Indiana $100, Nonresident $110
With these lessons, you will learn the importance of your online real estate and how to use it to increase interactions with your customers by having a strategy, consistently creating content, staying on top of popular social media trends, and testing the effectiveness of your efforts.
Lessons Included:
Social Media Introduction & Platforms: Learn what social media is, what’s available, how it differs from other digital platforms, and identify the platform or platforms most suitable for your business.
Social Media Plan & Content: Learn to use a six-step social media planning tool, the benefits of social media, and best practices for social media content.
Social Media Analytics & Marketing: Learn about key analytics concepts for evaluating your social media reach, paid marketing, Facebook Insights, and ad campaigns.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.