IMPORTANT INFORMATION - PLEASE READ - WINTER RECESS
Purdue University Online will be closed for the Winter Recess beginning Friday, December 22, 2023, until Tuesday, January 2, 2024.
Please plan ahead for your online needs. We encourage you to make sure that you can access your course materials prior to December 22nd.
Limited support will be available during the Winter Recess.
If you do have difficulties during this time, please email
noncredit@purdue.edu.
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Digital Ready Businesses
b. Email Marketing Bundle
COURSE DESCRIPTION
Description:
Buy 1 get 1 free – Indiana $50, Nonresident $55
Lessons Included:
With these lessons, you will learn the basics of email marketing, including staying on the right side of the law (CAN-SPAM ACT), formatting emails to be mobile-friendly, avoiding your emails being marked as spam, and understanding analytics such as click-through rates and open rates.
Introduction to Email Marketing: Learn how to reach customers’ inboxes by learning the basics of email marketing, key terms and essentials.
Email Marketing Analytics: Learn how to evaluate your email reach by understanding key indicators of effective email marketing, including conversion and return on investment.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.