Skip to main content
Online Registration

Take the Next Giant Leap in Your Career Online

Business Essentials Courses

The Business Essentials courses introduce you to the business world and help you build the on-demand, industry-aligned skillset required to advance your career. Business Essential courses are 100% online and curated by renowned faculty from the Mitchell E. Daniels, Jr. School of Business. Courses are offered in subjects such as Accounting, Finance, Marketing, and Operations. These courses are asynchronous, have minimum instructor involvement, and can be taken individually or as a group of four. As these courses are professional development courses, they do not require credit hours completion, and a certificate or badge can be earned by completing all four courses with assessments.

Courses

In Accounting Essentials students will analyze the key principles used in financial accounting and the process of preparing financial statements. In addition, students will learn how to describe the financial statements, the parties involved in the production and use of financial statements and evaluate how managers’ choices and estimates shape financial statements.

Marketing essentials prepares students to analyze the strategic marketing management process and how it can impact a company's position in the marketplace. This includes learning how to evaluate marketing information to make strategic decisions, design a customer value-driven marketing strategy and create an integrated marketing program.

Operations Essentials focuses on teaching students to analyze the basic tradeoffs facing operations managers. This provides students with the knowledge to determine if a production system is appropriate for a firm’s choice of target market and competitive priorities and the capacity of a process. Course material also includes analyzing how flowtime, flowrate and inventory are related. As well as learning to differentiate between managing a bottleneck and managing a non-bottleneck. Along with recognizing the effect of uncertainty and variability on a production system.

In Finance Essentials students will be able to use the tools to analyze and compare investment opportunities. This will allow students to know how to use the tools to make informed financial decisions, creating a foundation for further studies in finance, accounting, real estate, and general management.

Coming Soon

Coming Soon

Register Now

Course Objectives

After completing the courses students will be able to:

  • Describe the financial statements and the parties involved in the production and use of financial statements.
  • Analyze the key principles used in financial accounting.
  • Analyze the process of preparing financial statements.
  • Evaluate how managers’ choices and estimates shape financial statements.
  • Analyze the strategic marketing management process and how it can impact a company's position in the marketplace.
  • Evaluate marketing information to make strategic decisions.
  • Design a customer value-driven marketing strategy.
  • Create an integrated marketing program.
  • Analyze the basic tradeoffs facing operations managers.
  • Be able to determine if a production system is appropriate for a firm’s choice of target market and competitive priorities.
  • Determine the capacity of a process. Analyze how flowtime, flowrate and inventory are related.
  • Be able to differentiate between managing a bottleneck and managing a non-bottleneck.
  • Recognize the effect of uncertainty and variability on a production system.
  • Students will be able to use with the tools to analyze and compare investment opportunities.
  • Students will be able to use the tools to make informed financial decisions, creating a foundation for further studies in finance, accounting, real estate, and general management.

Course Delivery

All Business Essentials courses are taught asynchronously, meaning students can access the course whenever best fits with their schedules. Students have access to each course for six months.

Business Essentials courses begin January 2023 and are accessible for six months.

Request More Information

Course At A Glance

Modality: 100% online, asynchronous
Access: six months
Starts: January 2023
Course Fee:

  • Without Assessment: $69
  • Including badges rewarded after assessment:
    • Bronze Badge: $149
      • 1 class (example: Accounting 1 & 2)
    • Silver Badge: $149
      • 2 classes (example: Accounting 1 & 2 + Finance 1 & 2)
    • Gold Badge: $1,119
      • 3 classes (example: Accounting 1 & 2 + Finance 1 & 2 + Marketing 1 & 2)
Flexible Course Option- Students can take the courses with or without an assessment. Complete all four online courses with an assessment and earn an electronic badge or a certificate.
Who Should Enroll:
    • Advertiser
    • Marketer
    • Financial Planner
    • Portfolio Manager
    • Accountant
    • Hospitality Manager
    • Restauranter
    • Business Consultant
    • Project Manager
    • Supply Chain Manager
    • Director of Sales

Meet the Instructors

Accounting Essentials – Ted Goodman

Education
Ph.D. (Accounting), University of Pennsylvania, December 2005
BBA (Finance and Accounting), University of Michigan, May 1999

Academic Positions
Purdue University, Assistant Professor of Accounting, 2012-present
University of Arizona, Assistant Professor of Accounting, 2005-2012 Purdue University, Visiting Professor, Fall 2009

Marketing Essentials – Sumon Datta

Education
Ph.D., Marketing, Yale University, 2009
M.Phil., Marketing, Yale University, 2006
M.A., Marketing, Yale University, 2006
M.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004
B.Tech., Chemical Engineering, Indian Institute of Technology Madras, 2004


Professor Datta joined the Daniels School of Business faculty in 2009. His teaching interests include machine learning for marketing, digital marketing, customer analytics, marketing management, and marketing strategy and research. His research interests include competitive marketing strategy, market structure, emerging markets, social interactions, and empirical industrial organization methods.

Operations Essentials – Dilip Chhajed

Education
Ph.D., Management, Purdue University, 1989
M.S., MIS, University of Texas at Dallas, 1986
B. Tech., Chemical Engineering, Indian Institute of Technology at Bombay, 1984

Dilip Chhajed is Associate Dean for Online Programs and Strategic Innovations at Mitchell E. Daniels, Jr. School of Business Purdue University. Professor Chhajed is leading the development and launch of all online programs and new initiatives that have long term implications for the Daniels School.

Prior to joining the Daniels School, he was a Professor of Information, Operations, Supply Chain and Analytics in the Gies College of Business at the University of Illinois at Urbana-Champaign. At Illinois, he has been Associate Head and Executive Director of Masters Programs. In this administrative role, he managed four and lead the formation of three new Master of Science programs: MS (Master of Science) in Technology Management, MS in Management, and the fully on-line MS in Strategic Brand Communication, which jointly offered with the college of Media.

He earned his PhD at Purdue University, MS from UT-Dallas, and B. Tech from IIT Bombay. He has taught at the University of Warsaw, Poland; Sogang University, South Korea; Purdue University; and GISMA in Hanover, Germany. His current research and teaching interests are in product design and healthcare operations. He is an associate editor of Decision Sciences, and has served on the editorial boards of INFOR, MS&OM and International Journal of Operations, and Quantitative Management. He has co-edited (with Tim Lowe) the book titled, "Building Intuition: Insights from Basic Operations Management Models and Principles.

Finance Essentials - Fabricio d’Almeida

Education
Ph.D. in Finance, Education University of Illinois at Urbana-Champaign, Champaign, IL 2017
Masters in economics (2008), BA in Economics (2005), Pontifícia Universidade Católica do Rio de Janeiro Rio de Janeiro, Brazil
Exchange Program in Economics, University of California at Los Angeles, Los Angeles, CA 2003-2004

Doug Pruim - Business Storytelling Essentials

Education
PhD in Interpersonal Communication, Purdue University
MA in Interpersonal Communication, Purdue University
MDiv, Calvin Theological Seminary
BA in Communication Arts, Trinity Christian College

Dr. Pruim is a Clinical Assistant Professor of managerial communication, and currently serves as the interim director of the communication center

John Burr - Strategic Management Essentials

Education
Ph.D., Strategic Management, Purdue University
MSIA, Krannert School of Management, Purdue University
B.S., Mechanical Engineering Technology, Purdue University


Dr. Burr is a Clinical Assistant Professor at the Mitchell E. Daniels, Jr. School of Business at Purdue University. His teaching includes both Strategic Management and Consulting. A proven track record in strategy, marketing, consulting, and technology management. A balance of academic and pragmatic perspectives. Extensive global experience. Expertise in branding and positioning, business strategy, and strategic marketing. Consulting projects include clients such as Microsoft, Intel, Wyze, Adidas, Bridgestone, Cook Biotech, Griffith Foods, Dow Agro (Corteva), DuPont Tate and Lyle, Elanco, Eli Lilly, Endocyte, and many others from startups to scale. Teaching areas include operations strategy, competitive dynamics, consulting, and strategic management. While at DuPont he held roles ranging from sales to international business strategy consulting. During this period, he had the opportunity to work in approximately 30 different countries and consult with brands such as Teflon®, Lycra®, Dacron®, and business units ranging from engineering polymers to crop protection, to packaging. Five years of experiencee leading information technology including on-prem infrastructure development and application development.

His degrees include a Ph.D. in Strategic Management with a minor in Finance, a Masters in Science in Industrial Administration, and a Bachelors of Science in Mechanical Engineering Technology