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Creative Placemaking Advanced Leadership
(CANCELED)Destination Marketing and Development
COURSE DESCRIPTION
Description:
One of the reasons that elected officials and economic development professionals are interested in arts and culture is their ability to attract dollars, people, and recognition to communities. This course explores issues in place marketing and introduces students to key considerations for developing place marketing plans, cultural tourism strategies, and other initiatives that improve the quality and economics of place through arts and culture. We will also investigate the emotional aspects of place, how people feel connected to a location through many cultural aspects and future trends on the horizon in place marketing.
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.