Description:
The objective of this course is to lay the foundation for the rest of the courses. Students will study the constraints, opportunities and limitations of using data from social media and learn more about the basic types of social media data relevant to professionals like you, their provenance, and complexity.
By the end of this course, you will be able to:
- Discuss the constraints, opportunities and limitations of using data from social media
- Differentiate between the basic types of social media data available for analysis
- Identify the possibilities for using available social media data and techniques
- Use social media data to answer questions and report actionable insights
- Understand the different steps of social media analysis and their importance
- Begin your hands-on analysis of Twitter data
Course topics:
- Social media as data source
- Three types of social media
- What can we learn from social media
- Introduction to social media analysis techniques and tools
- Constraints of social media analytics
- How to harvest social media data
- How to organize data
- Finding statistically significant differences between groups