IMPORTANT INFORMATION - PLEASE READ - WINTER RECESS
Purdue University Online will be closed for the Winter Recess beginning Friday, December 22, 2023, until Tuesday, January 2, 2024.
Please plan ahead for your online needs. We encourage you to make sure that you can access your course materials prior to December 22nd.
Limited support will be available during the Winter Recess.
If you do have difficulties during this time, please email
noncredit@purdue.edu.
Please be aware that our registration system works best when you are using Chrome. If you receive an error, please ensure you are using the most up to date version of that browser. This error may occur during the payment step of the registration process.
Digital Media Analytics
Using 'Listening Data'
COURSE DESCRIPTION
Description:
Through this course, students will learn advanced ways to extract and analyze data from social media. These methods take advantage of the automated means of transferring data most social media offers. You will learn what API’s are, how they work, what they provide, and how you can use them to get data.
By the end of this course, you will be able to:
- Understand what APIs are and how they can be useful to your analysis
- Use advanced ways to extract and analyze data from social media
- Take advantage of automated means of transferring data that most social media offers
- Use APIs to get relevant data to create actionable business insights
- Build your own API-based tools
- Use prebuilt API solutions
- Understand the difference between mobile analytics and other digital analytics
- Use metrics to measure the success of mobile ad campaigns
Course topics:
- Introduction to APIs
- How and why to use APIs
- Mobile and web analytics
- Use of augmented reality
Registration in this course is subject to the Purdue University Online Non-Credit Policies.
No sections currently available.