Description:
Through this course, students will learn advanced ways to extract and analyze data from social media. These methods take advantage of the automated means of transferring data most social media offers. You will learn what API’s are, how they work, what they provide, and how you can use them to get data.
By the end of this course, you will be able to:
- Understand what APIs are and how they can be useful to your analysis
- Use advanced ways to extract and analyze data from social media
- Take advantage of automated means of transferring data that most social media offers
- Use APIs to get relevant data to create actionable business insights
- Build your own API-based tools
- Use prebuilt API solutions
- Understand the difference between mobile analytics and other digital analytics
- Use metrics to measure the success of mobile ad campaigns
Course topics:
- Introduction to APIs
- How and why to use APIs
- Mobile and web analytics
- Use of augmented reality